品牌識別設計 / 包裝設計 / 一頁式廣告設計 / 社群廣告投放
CHEESE JERKY
厚切乾酪絲
一公升牛奶，吃得更簡單。唯岫相信，零食是為了療癒而誕生的。 但是油炸、醃製或者過多的調味，都讓零食淪為罪惡的代名詞。 與其花心思把零食變健康，不如讓健康的食材成為美味的零食。 兼具美味與營養價值的起司，第一時間落入眼簾。 濃縮鮮乳中的高鈣與高蛋白，煙燻後會散發迷人風味，更是起司無可取代的優勢。 唯岫，用乾酪絲改寫零食的定義。 我們為品牌定義了「大人小孩都能吃得健康零食」，以插畫呈現，搭配暖色、明亮的色彩，滿滿的乾酪絲條濃縮了一公升的牛奶，美味無負擔的形象。
"One liter of milk, made simpler to enjoy." We believe that snacks are born to heal. However, frying, pickling, or excessive seasoning has turned snacks into a guilty pleasure. Instead of trying to make snacks healthier, why not let healthy ingredients become delicious snacks? Cheese, which offers both flavor and nutritional value, immediately catches the eye. Concentrated with high calcium and protein from fresh milk, it releases a captivating aroma when smoked, highlighting the irreplaceable qualities of cheese.
Client - 唯岫
Year - 2021
Creative Director - 蘇昱安 Ian Su
Designer - 袁書涵 Shu Han Yuan
Illustration - Aminwu
Year - 2021
Creative Director - 蘇昱安 Ian Su
Designer - 袁書涵 Shu Han Yuan
Illustration - Aminwu
